Democratising rewards, incentivisation key for growth of any brand in India: Almonds Ai

Abhinav Jain is the CEO and Co-Founder of Almonds Ai, a leading provider of AI-powered channel partner engagements, loyalty, and rewards solutions and has played a pivotal role in driving innovation and transformation in the industry. Abhinav holds a bachelor's degree in engineering from ITM and an MBA from Symbiosis University. Backed by his strong educational foundation, he has had a successful career of over 15 years in technology and marketing, and is recognized as one of the top voices in the domains of marketing, analytics and digital transformations

Talking to Bizz Buzz, Abhinav envisions Almonds Ai as the global leader in channel partner management solutions. His commitment to excellence and innovation continues to drive the company's success.

Founded in 2017, Almonds Ai has rapidly emerged to be recognized as a leader in the last-mile engagement, education, and rewards solutions. Specializing in empowering B2B channel partners and nano-influencers, Almonds Ai addresses the critical need for effective distribution-led business strategies, where over 70 per cent of brand revenue is typically generated. At the heart of Almonds Ai's success is Channelverse, an acclaimed platform that seamlessly integrates B2B loyalty and rewards, interactive product education, and online events. The platform is an all-encompassing AI-driven ecosystem which offers brands an innovative and scalable solution for diverse engagement needs. The ‘Reflex’ architecture which was designed and deployed by Almonds Ai has been a gamechanger in the landscape of B2B loyalty. With its customizable rewards engine and incentive programs, the company is not just enhancing partner engagement but also driving significant distribution growth for its clients. Almonds Ai's client roster includes more than 100 global brands including Fortune 500 companies such as Coca-Cola, PepsiCo and Nestle. Having created more than 100 million engagements to date, the continuous growth and wide-reaching influence underscores the effectiveness and appeal of Almonds Ai's solutions across various sectors. Almonds Ai commitment to leveraging cutting-edge AI technology has positioned it as an industry leader and a change bringer to the highly critical but usually traditionally run sector of B2B loyalty and channel engagement. It continues to strive to propel clients towards unprecedented growth and success

What is the nature of your business?

Almonds Ai specializes in sales enablement partners for distribution-led companies. Our focus is on empowering B2B channel partners and nano-influencers, particularly in the realm of effective distribution-led business strategies, where a significant portion of brand revenue is typically generated.

What are the nature of your clients?

Every company which has distribution in their business is the nature of our clients. We work with a diverse range of clients, including over 100 global brands, some of which are Fortune 500 companies like Coca-Cola, PepsiCo, and Nestle. Our solutions cater to businesses looking to enhance their B2B loyalty and channel engagement, with a particular emphasis on driving distribution growth.

How do your solutions help the sales and marketing industry?

Our flagship platform, Channelverse integrates B2B loyalty and rewards, interactive product education, and online events. This all-encompassing AI-driven ecosystem provides an innovative and scalable solution for diverse engagement needs. The ‘Reflex’ architecture, with its customisable rewards engine and incentive programs, has proven to be a game-changer in the B2B loyalty landscape, enhancing partner engagement and driving distribution growth for our clients.

How is Almonds Ai faring?

We are proud to say that Almonds Ai has rapidly emerged as a leader in our field. Almonds Ai's Channelverse stands out with its integration of AI, real-time analytics, and immersive experiences, offering a more comprehensive solution than traditional loyalty programs. With more than 100 million engagements created to date and a client roster that includes major global brands, including Coca-Cola and PepsiCo, our continuous growth and influence underscore the effectiveness and appeal of our solutions across various sectors. Our expansion into the US and MENA regions, coupled with our focus on integrating Web 3.0 and AR/MR technologies, positions us well for future growth. Also, Green Loyalty Programs - an initiative by Almonds Ai is our commitment to integrating ESG initiatives into our offerings aligns with modern corporate values and market trends.

What is the nature of your competition? How many companies are there that offer similar solutions?

The competition is robust, but our offerings stand out. Our competition is with traditional activation agencies, however, there are also scattered players who are only solving one challenge but there are many challenges. As a B2B channel partner engagement ecosystem we are solving all challenges. While there are companies in the space, our Channelverse platform, coupled with the ‘Reflex’ architecture, gives us a unique edge. We have carved a niche for ourselves with our customizable and scalable solutions.

What is the USP of your solutions?

Our USP lies in the Channelverse platform, which seamlessly integrates B2B loyalty and rewards, interactive product education, and online events. The ‘Reflex’ architecture, with its customizable rewards engine, adds a layer of uniqueness. Also, we are the only one in India to offer a complete 360-degree platform for end-to-end B2B channel partner engagements. It never existed, and with the kind of complexity that it has, we also believe that we will be the ones who will be leading this from the front for the next many years. The proof of our capabilities is evident in holding five Guinness World Records and being recognized as an APN partner.

How will the company evolve in the next three years?

Over the next three years, we aim to further solidify our position as a change bringer in the industry. We want to build Channelverse as our operating system which will have all plug and play features. We want to enable brands of all sizes to engage their channel partners at their own convenience. We want to democratize the rewards and incentivization for brands. We will continue leveraging cutting-edge AI technology to propel our clients towards unprecedented growth and success. Innovation and adaptability are at the core of our evolution.

What is the year on year growth for the company?

Since our inception in 2020, we have seen a great response. We have been impressive and we are proud of the strides we have made.

We have been growing 2X in revenues and 3X in clients. As a dynamic company, we are always focused on achieving sustainable growth and making a positive impact in the market. Therefore, more than 80 per cent of our business is repeat and referral.

What is the employee strength of your company and where are they located worldwide?

We have over 250 employees working across offices in India, Dubai, and the USA. Our headquarters and main R&D center is located in Gurgaon, India. Our global presence reflects our commitment to providing top-notch solutions to clients across different regions.

What is the average size of your deals?

Cannot disclose.